{"id":43689,"date":"2025-01-04T01:21:00","date_gmt":"2025-01-04T09:21:00","guid":{"rendered":"https:\/\/dev.creativespikedigital.com\/lftc\/?p=43689"},"modified":"2025-01-06T16:44:15","modified_gmt":"2025-01-07T00:44:15","slug":"justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros","status":"publish","type":"post","link":"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/","title":{"rendered":"Justin Baldoni&#8217;s NYT Lawsuit Over Blake Lively Story, Explained by PR Pros"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-lively-baldoni-battle-is-just-beginning-industry-pros-say-skeletons-in-the-closet-will-come-out\">The Lively-Baldoni battle is just beginning, industry pros say: &#8216;Skeletons in the closet will come out&#8217;<\/h2>\n\n\n\n<p><a class=\"\" href=\"https:\/\/www.businessinsider.com\/it-ends-with-us-blake-lively-justin-baldoni-feud-rumors-2024-8\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Lively and Justin Baldoni<\/a>&#8216;s reputations are likely to face even more damage as their legal battle intensifies, crisis PR and legal experts say.<\/p>\n\n\n\n<p>Baldoni, the director and star of the romantic drama &#8220;<a target=\"_blank\" class=\"\" href=\"https:\/\/www.businessinsider.com\/colleen-hoover-backs-blake-lively-on-instagram-justin-baldoni-lawsuit-2024-12\" rel=\"noreferrer noopener\">It Ends with Us<\/a>,&#8221; sued The New York Times on Tuesday for libel, false light invasion of privacy, promissory fraud, and breach of implied-in-fact contract over its December 2024 story about his costar&nbsp;<a target=\"_blank\" class=\"\" href=\"https:\/\/www.businessinsider.com\/blake-lively-sues-it-ends-with-us-costar-justin-baldoni-2024-12\" rel=\"noreferrer noopener\">Lively&#8217;s accusations<\/a>&nbsp;that he sexually harassed her and damaged her reputation in the press.<\/p>\n\n\n\n<p><a target=\"_blank\" class=\"\" href=\"https:\/\/www.businessinsider.com\/justin-baldoni-libel-lawsuit-against-nyt-blake-lively-story-2025-1\" rel=\"noreferrer noopener\">Baldoni&#8217;s 87-page lawsuit<\/a>&nbsp;rebuts Lively&#8217;s claims in detail, offering a different perspective on the Times&#8217; bombshell story. It also accuses Lively of attempting to salvage her public image at Baldoni&#8217;s expense and engaging in a &#8220;hostile takeover&#8221; of the production of &#8220;It Ends With Us.&#8221;<\/p>\n\n\n\n<p>The Times told BI in a statement that their story was &#8220;meticulously and responsibly reported.&#8221;<\/p>\n\n\n\n<p>Baldoni&#8217;s team&#8217;s decision to sue a newspaper for hundreds of millions of dollars isn&#8217;t just a legal tactic. It&#8217;s a major PR statement, too.<\/p>\n\n\n\n<p>&#8220;To know that the Baldoni team is so strongly standing in their truth shows that there&#8217;s a lot more to the story than what initially came out in that Lively complaint,&#8221; Mike Fahey, the founder and CEO of the PR agency Fahey Communications, told Business Insider.<\/p>\n\n\n\n<p>Baldoni&#8217;s suit does not name Lively, but her attorneys told BI in a statement that the filing doesn&#8217;t change anything about the initial claims made in her complaint, and they look forward to addressing Baldoni&#8217;s claims in court.<\/p>\n\n\n\n<p>Whether the case goes to trial or settles out of court, Fahey said the story is far from over. &#8220;It&#8217;s an onion, and there are a lot of layers to peel back,&#8221; he said.<\/p>\n\n\n\n<p>Erik Bernstein, the president of Bernstein Crisis Management, agreed. He cautioned that it might get ugly: &#8220;I think we&#8217;re going to see two people&#8217;s personal and professional lives dragged through the mud.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-text-messages-included-in-baldoni-s-lawsuit-cast-lively-s-claims-in-a-different-light\">The text messages included in Baldoni&#8217;s lawsuit cast Lively&#8217;s claims in a different light<\/h2>\n\n\n\n<p>The timing of Baldoni&#8217;s lawsuit against the Times, which was filed 10 days after Lively filed her initial complaint against him, was a strategic move to strike back quickly before public interest waned, Fahey said.<\/p>\n\n\n\n<p>&#8220;The shelf life on a story like this is very short,&#8221; Fahey said.<\/p>\n\n\n\n<p>Evan Nierman, the CEO of PR firm Red Banyan, added that the tone of Baldoni&#8217;s lawsuit suggests that the actor-director is &#8220;concerned that The New York Times piece could define him for years to come.&#8221;<\/p>\n\n\n\n<p>&#8220;He is taking a very aggressive stance to defend his reputation and prevent a negative perception of him from hardening into the public consciousness,&#8221; he added.<\/p>\n\n\n\n<p id=\"e24867d4-4dd4-4d7b-89a2-2d0a53a23a04\">Part of that stance included providing additional context on&nbsp;<a target=\"_blank\" class=\"\" href=\"https:\/\/www.businessinsider.com\/crisis-pr-experts-react-blake-lively-baldoni-lawsuit-astroturfing-2024-12\" rel=\"noreferrer noopener\">text messages<\/a>&nbsp;in Lively&#8217;s complaint to make the case that the Times&#8217; reporting leaned on &#8220;&#8216;cherry-picked&#8217; and altered communications stripped of necessary context and deliberately spliced to mislead.&#8221;<\/p>\n\n\n\n<p id=\"e24867d4-4dd4-4d7b-89a2-2d0a53a23a04\">The PR and legal experts who spoke to BI said that, if real and undoctored, the text message screenshots included in Baldoni&#8217;s lawsuit strengthen his case and make for a strong defense.<\/p>\n\n\n\n<p>&#8220;I thought it was a necessary move to show the full context of the text messages and the full context of some of the events that Blake Lively is alleging to paint a different type of picture, a different type of narrative,&#8221; said Camron Dowlatshahi, a partner at MSD Lawyers, a Los Angeles law firm that specializes in entertainment and employment law.<\/p>\n\n\n\n<p>&#8220;This is a full-on legal battle, but this is more of a public relations battle at this point,&#8221; he added. &#8220;And so Baldoni had to come forward and do something.&#8221;<\/p>\n\n\n\n<p>Baldoni&#8217;s lengthy lawsuit addresses various points made in Lively&#8217;s initial complaint. With pages and pages of details to pore through, the general public may no longer know what to believe. Nierman said that&#8217;s likely also by design.<\/p>\n\n\n\n<p>&#8220;I think that&#8217;s probably part of their strategy, is to muddy the waters,&#8221; Nierman said. &#8220;And part of the way that you do that is by launching a full frontal assault on the outlet that broke the story and has so far framed the narrative.&#8221;<\/p>\n\n\n\n<p>Nierman added that Baldoni and his team probably hope that undermining the Times&#8217; credibility will &#8220;cast doubt into people&#8217;s minds that Baldoni is this negative actor that the story portrayed.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/dev.creativespikedigital.com\/lftc\/lawyers\/bryan-j-freedman\/\">Baldoni&#8217;s lawyer, Bryan Freedman<\/a>, doubled down on his team&#8217;s intention to unveil more messages between Lively and Baldoni during a Friday interview on NBC&#8217;s &#8220;Today&#8221; show.<\/p>\n\n\n\n<p>&#8220;We plan to release every single text message between the two of them,&#8221; Freedman said. &#8220;There is nothing that in any way is a concern about this entire situation from our perspective, and we want the truth to be out there.&#8221;<\/p>\n\n\n\n<p>Bernstein said that Baldoni and his team likely view this lawsuit &#8220;as a must-win.&#8221;<\/p>\n\n\n\n<p>&#8220;He has to be thinking that he needs to win, or he&#8217;ll be seen as untouchable by Hollywood in our, let&#8217;s say, post-<a target=\"_blank\" class=\"\" href=\"https:\/\/www.businessinsider.com\/the-life-and-career-of-harvey-weinstein-disgraced-hollywood-mogul-2023-2\" rel=\"noreferrer noopener\">Weinstein<\/a>&nbsp;era,&#8221; he said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experts-say-baldoni-seeking-250-million-in-damages-from-the-times-is-a-deliberate-move-to-fuel-headlines\">Experts say Baldoni seeking $250 million in damages from the Times is a deliberate move to fuel headlines<\/h2>\n\n\n\n<p>Baldoni&#8217;s suit is lengthy and asks for a hefty $250 million in damages. The experts who spoke to BI said that&#8217;s another PR strategy that will draw more attention to Baldoni&#8217;s narrative.<\/p>\n\n\n\n<p>&#8220;Big numbers get printed, right? Your story is a lot more interesting if it&#8217;s $250 million than if it&#8217;s $20,000,&#8221; Bernstein said.<\/p>\n\n\n\n<p>&#8220;The exorbitant number is meant to drive headlines, not to result in collection,'&#8221; Nierman added. &#8220;It is a PR play to get attention and to ensure that his side of the story does get reported. So I actually think it&#8217;s a very savvy move to attach such an astronomical figure to it.&#8221;<\/p>\n\n\n\n<p>Dowlatshahi, the lawyer, said that it&#8217;s not typical for an amount in damages to be listed in the lawsuit, though he said that this situation is anything but typical.<\/p>\n\n\n\n<p>&#8220;This is a high-profile celebrity battle, and so I think that amount was needed to be a show of force.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-pr-battle-will-continue-in-public-and-neither-star-will-emerge-unscathed\">The PR battle will continue in public, and neither star will emerge unscathed<\/h2>\n\n\n\n<p>The same day Baldoni filed his lawsuit against the Times,&nbsp;<a class=\"\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/blake-lively-sues-justin-baldoni-sexual-harassment-it-ends-with-us-1236097463\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lively formally filed a lawsuit<\/a>&nbsp;against Baldoni, his production company Wayfarer, and his PR team in New York federal court.<\/p>\n\n\n\n<p>The lawsuit, obtained by BI, stems from the complaint Lively previously filed with the California Civil Rights Department. It accuses Baldoni and his PR team of engaging in a campaign to retaliate against Lively for speaking out about Baldoni&#8217;s alleged sexual misconduct on the set of &#8220;It Ends With Us.&#8221;<\/p>\n\n\n\n<p>It&#8217;s unclear how long it will take for this to play out \u2014 it could be months or even years if it goes to a jury trial \u2014 but the experts BI spoke with agreed that this is just the beginning of a long and messy road ahead.<\/p>\n\n\n\n<p>And the hits will keep coming: Though Lively was not named in Baldoni&#8217;s suit against the Times, Baldoni&#8217;s lawyer Bryan Freedman told&nbsp;<a target=\"_blank\" class=\"\" href=\"https:\/\/www.today.com\/news\/justin-baldoni-attorney-blake-lively-lawsuit-rcna186003\" rel=\"noreferrer noopener\">NBC&#8217;s &#8220;Today&#8221; show<\/a>&nbsp;that they &#8220;absolutely&#8221; plan to sue Lively, too.<\/p>\n\n\n\n<p>Though both stars&#8217; reputations have already been damaged, they&#8217;ll likely worsen as the case unfolds publicly.<\/p>\n\n\n\n<p>&#8220;There&#8217;s going to be some skeletons in the closet coming out,&#8221; Bernstein said. &#8220;It&#8217;s just going to be a long dragged-out thing where there&#8217;s maybe no real winner.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lively-Baldoni battle is just beginning, industry pros say: &#8216;Skeletons in the closet will come out&#8217; Blake Lively and Justin Baldoni&#8216;s reputations are likely to face even more damage as their legal battle intensifies, crisis PR and legal experts say. Baldoni, the director and star of the romantic drama &#8220;It Ends with Us,&#8221; sued The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":43691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4081,104,3238,100,4080,4082,119],"tags":[],"class_list":["post-43689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blake-lively","category-bryan-j-freedman","category-business-insider","category-entertainment","category-justin-baldoni","category-new-york-times-lftcllp-opponents","category-tv_film"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Justin Baldoni&#039;s NYT Lawsuit Over Blake Lively Story, Explained by PR Pros - Liner Freedman Taitelman + Cooley LLP<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justin Baldoni&#039;s NYT Lawsuit Over Blake Lively Story, Explained by PR Pros\" \/>\n<meta property=\"og:description\" content=\"The Lively-Baldoni battle is just beginning, industry pros say: &#8216;Skeletons in the closet will come out&#8217; Blake Lively and Justin Baldoni&#8216;s reputations are likely to face even more damage as their legal battle intensifies, crisis PR and legal experts say. Baldoni, the director and star of the romantic drama &#8220;It Ends with Us,&#8221; sued The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/\" \/>\n<meta property=\"og:site_name\" content=\"Liner Freedman Taitelman + Cooley LLP\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-04T09:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T00:44:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.creativespikedigital.com\/lftc\/wp-content\/uploads\/2025\/01\/Business-Insider-logo-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ftllp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ftllp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/\"},\"author\":{\"name\":\"ftllp\",\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/#\/schema\/person\/e083decba14817ef6f7ecc085e34f0cf\"},\"headline\":\"Justin Baldoni&#8217;s NYT Lawsuit Over Blake Lively Story, Explained by PR Pros\",\"datePublished\":\"2025-01-04T09:21:00+00:00\",\"dateModified\":\"2025-01-07T00:44:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/\"},\"wordCount\":1287,\"publisher\":{\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/#organization\"},\"image\":{\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.creativespikedigital.com\/lftc\/wp-content\/uploads\/2025\/01\/Business-Insider-logo-featured-image.jpg\",\"articleSection\":[\"Blake Lively\",\"Bryan Freedman\",\"Business Insider\",\"Entertainment\",\"Justin Baldoni\",\"New York Times\",\"TV \/ Film\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/\",\"url\":\"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/justin-baldonis-nyt-lawsuit-over-blake-lively-story-explained-by-pr-pros\/\",\"name\":\"Justin Baldoni's NYT Lawsuit Over Blake Lively Story, Explained by PR Pros - 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