{"id":30317,"date":"2024-07-25T15:33:00","date_gmt":"2024-07-25T22:33:00","guid":{"rendered":"https:\/\/dev.creativespikedigital.com\/lftc\/?p=30317"},"modified":"2024-10-30T17:33:44","modified_gmt":"2024-10-31T00:33:44","slug":"verdict-looms-in-under-the-radar-case-that-pits-a-hollywood-producer-vs-mattel-over-theft-claim","status":"publish","type":"post","link":"https:\/\/dev.creativespikedigital.com\/lftc\/news\/entertainment\/tv_film\/verdict-looms-in-under-the-radar-case-that-pits-a-hollywood-producer-vs-mattel-over-theft-claim\/","title":{"rendered":"Verdict Looms in Under-the-Radar Case That Pits a Hollywood Producer Vs. Mattel Over Theft Claim"},"content":{"rendered":"\n

For the past 10 weeks, a Hollywood producer has faced off against a studio in a Santa Monica courtroom stemming from a civil case that has caused barely a news ripple. <\/p>\n\n\n\n

Back in January 2018, \u201cLone Survivor\u201d producer Norton Herrick<\/a> sued toy giant Mattel over a 2018 contract dispute regarding the production of Mattel\u2019s reality competition show \u201cThe Toy Box<\/a>,\u201d which ran on ABC for two seasons.<\/p>\n\n\n\n

In his initial complaint, Herrick claimed he brought a project to Mattel in June 2014 called \u201cPlaymakers,\u201d which revolved around contestants pitching their toys to child judges and winning prize money. According to the suit, Mattel executives loved the idea and indicated they were moving forward with it only to pursue a replica without his involvement. The \u201cBarbie\u201d producer ultimately produced a similar version of the concept in 2017 with \u201cThe Toy Box.\u201d <\/p>\n\n\n\n

The case has garnered almost no press coverage over the ensuing six-plus years, perhaps because it was under conditional seal because it included trade secrets. Mattel\u2019s request for summary judgment was denied, and Herrick Productions v. Mattel became the rare Hollywood case that moved all the way to trial. Though the case has played out under the radar, it could have industry-wide implications about how studios take pitches and what steps need to be taken if they repurpose their ideas.<\/p>\n\n\n\n

On Friday, the case will go the jury, which will decide if Herrick did, in fact, lose out on hundreds of millions of dollars when his concept was allegedly stolen.<\/p>\n\n\n\n

Herrick, whose credits include the Mark Wahlberg-Denzel Washington action-thriller \u201c2 Guns\u201d and \u201cWaitress: The Musical\u201d for the stage, is the latest person to take on the iconic toymaker. In a 2011 case involving the Bratz doll line, a jury found that Mattel had stolen trade secrets from a California start-up, MGA Entertainment, which was awarded nearly $90 million.<\/p>\n\n\n\n

Herrick\u2019s complaint claimed that during his first in-person meeting with Mattel in June 2014, he provided Mattel with a written deck, topped with a confidentiality notice, that described the format in detail. During a meeting in September 2014, Mattel\u2019s team said they wanted to \u201chave attorneys finalize a written contract\u201d and that \u201cMattel and Herrick again discussed financing, including the possibility of Norton Herrick self-funding \u2018Playmakers\u2019 if needed. Herrick left the meeting believing it had a partner for \u2018Playmakers.\u2019\u201d<\/p>\n\n\n\n

Two months later, a Mattel executive allegedly told Herrick that \u201cbecause of poor financials, Mattel was temporarily pausing the deal\u201d but \u201cmade clear that Mattel\u2019s level of interest had not waned.\u201d The complaint continued that at no point did Mattel reveal that it \u201cwas pursuing a similar show with another producer or that Mattel was not planning to go forward with Herrick.\u201d<\/p>\n\n\n\n

At the time Mattel\u2019s motion for summary judgment was denied, Herrick\u2019s attorneys Bryan Freedman<\/a> and Miles Feldman said they were, \u201cEcstatic that Mattel will finally be forced to go to trial, while a Mattel said, \u201cWe are very proud of \u2018The Toy Box,\u2019 and we continue to be gratified by the positive reactions the program generates from viewers of all ages. As for this lawsuit, we believe it is totally without merit.\u201d<\/p>\n\n\n\n

Now, the case will be decided by a jury, with the contents of Mattel\u2019s toy chest possibly spilling out into public view.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

For the past 10 weeks, a Hollywood producer has faced off against a studio in a Santa Monica courtroom stemming from a civil case that has caused barely a news ripple.  Back in January 2018, \u201cLone Survivor\u201d producer Norton Herrick sued toy giant Mattel over a 2018 contract dispute regarding the production of Mattel\u2019s reality competition show […]<\/p>\n","protected":false},"author":1,"featured_media":41496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[104,100,734,733,119,246],"tags":[738,3151,737,735],"class_list":["post-30317","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-bryan-j-freedman","category-entertainment","category-herrick-productions","category-mattel","category-tv_film","category-variety","tag-abc","tag-intellectual-property","tag-the-toy-box","tag-toys","post_format-post-format-video"],"acf":[],"yoast_head":"\nVerdict Looms in Under-the-Radar Case That Pits a Hollywood Producer Vs. 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